Finding your “voice” and creating your story, developing your brand and strategically exposing it to your target audience, are marketing challenges that are better tackled with the help of a marketing professional. CEO and creative director Sandy Hibbard brings her 20+ years of marketing, branding, PR, and advertising expertise to her coaching clients to give them the arsenal of creative information and tools needed for their business success. Below is a sample of the Finding Your Celebrity Voice coaching program that Sandy has put together that takes on the content-based marketing that has become an essential requirement for today’s business owner. PLEASE NOTE: This is just a sample, your coaching plan might take a different turn based on your experience and knowledge of marketing. Sandy will work with you, after an initial consultation, to develop your tailor-fit four week coaching program. Group coaching programs are also available for your team. Contact Sandy for more details.
Finding Your Celebrity Voice
Coaching Sessions with Sandy Hibbard
SESSION #1: STRATEGIC MARKETING REVIEW OF BUSINESS
OVERVIEW OF YOUR BUSINESS MARKETING AND ASSESSING YOUR NEEDS:
Type of marketing:
- PR
- Blogging
- Content Marketing
- Newsletter Campaigns
- Social Media
- Web and SEO
- Post Card Mailings
- Direct Mail Campaigns
- Email Drip Campaigns
- Email Announcements
DISCOVERY:
- Frequency of Marketing
- Marketing Message
- Target Audience
- Marketing Plan
- Database Marketing
- What is your current advertising budget and frequency of ads?
- How do you get referrals?
- What is your service advantage?
- How do you prospect?
- What is your competitive advantage?
- How do you network?
- What community activities are you involved in?
- Are you a member of any professional or trade organization(s)
SESSION #2: SELECTING YOUR NETWORKS
REVIEW:
- What is a PUSH Marketing strategy?
- Where is your database?
- Using Social Media efficiently
- Getting your tools together including Facebook, LinkedIn, Youtube, Website/Blog
- Streamline your collateral pieces
- Why Content Marketing?
SESSION #3: BUILDING YOUR STRATEGIC PLAN
REVIEW:
- Building your strategic plan
- Maximizing your networks on Facebook and LinkedIn
- Creating the content to syndicate over social media
- Building and interacting with your networks
- Setting measurable goals
- Creating your profiles and editorial calendar
- How to implement your plan: Time – Budget – Resources
SESSION #4: PUTTING IT ALL TOGETHER
REVIEW:
- Finalize the strategic plan
- Options for implementing your plan
- Next Steps
Individual coaching services provided by Sandy Hibbard, CEO and Creative Director for Lyric Marketing and Design. For an individual complimentary consultation contact Sandy at 214-208-3987 or email sandy@lyricmarketing.com.
Finding Your Celebrity Voice Copyright 2014-15 Lyric Marketing & Design
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